Fuorisalone 2017 - BreraDesignDistrict – BreraDesignApartment :
l’Opificio dresses The Visit
The major Event of BRERADESIGNDISTRICT DURING MILANO DESIGN WEEK WILL TAKE PLACE AT VIA PALERMO NR.1 – THE VISIT
Fuorisalone is the whole mix of events distributed in different areas of Milan that take place during the Salone Internazionale del Mobile.
Fuorisalone is not a fair. It all started at the beginning of the ‘80 as a spontaneous event sought after by some companies of the furniture sector and of the industrial design. Nowadays, it involves many different sectors such as: automotive, technology, telecommunications, arts, fashion and food.
Since many years now, Fuorisalone is an unmissable appointment of SalonedelMobile.Milano fair, especially for those who love design. It is a melting pot of ideas and creativity, Fuorisalone has overcome the boundries of a secluded space to bring the last trends of the Italian and international creativity along the streets and the neighbourhoods of Milan.This year, for the 56th edition of SalonedelMobile.Milano, the Fuorisalone proposes at the BreraDesignDistrict, The Visit. An apartment in the heart of the Brera neighbourhood, that for an entire month it will be the location to live in and host in the Italian way. l’Opificio precious cotton velvet dresses the apartment with colours that declines from fawn to nude rose, embellished by distinguished sartorial details.
The idea behind the project of Arianna Lelli Mani e Chiara Di Pinto, creative directors of Studiopepe, was to represent the rite of visiting, as a moment of confrontation, but above all of welcoming. A closed space, which opens itself to the visitor showing the intimacy of who lives in, developing and dressing the rooms. An inner place, thus historically layered, an apartment of late ‘800 which still has large windows, stuccos and beautiful wooden floors, enriched and decorated by wall drawing and velvet drapery which act as a common thread among the different rooms.
Of importance is also where the apartment is placed: the Brera neighbourhood, an area traditionally connected with arts that nowadays represents one of the most prolific design districts.
To the Studiopepe project, outstanding Italian company have adhered, selected for their experience and reliability, such as Agape. Astep, Atelier de Troupe, AYTM, Bitossi Home, Bonotto, Bulthaup, CC Tapis, Cedit, Fenix, Florim, Green Wise, Lambert&Fils Studio, Leftover, Molteni&C, Pietro Russo, Sfera, Shuj, Sikkens, Spotti Edizioni, Valverde, Vitra.
Opened from 31st March to 10th May, The Visit is in Via Palermo nr.1 – BreraDesignApartment. You can visit on reservation.