Barbara Bertoldo talks about herself and her job through colors in the interview of the blogger Carlotta Berta at the Salone del Mobile in Milan
It has been established that colors have a great influence on the mood and on the psychophysical state of people. Our brain suffer the impact of their different shades activating different chemical reactions that can increase or decrease the production of hormones by stimulating emotions and moods such as sadness or cheerfulness.
The “power of colors” is used in chromotherapy, an alternative medicine that uses colors as a therapy for the treatement of diseases. According to the supporters of chromotherapy, colors help the body and the psyche to find again their natural balance and they have physical and psychic effects that can stimulate the body and calm certain symptoms.
In the same way this concept can also be applied to marketing: in a famous study of 2006, called “Impact of Color in Marketing”, the researchers have shown that the 90% of decisions about the impulse on the purchase of a product can be conditioned by the colors.