Exclusive Brands Torino Presents “New Views” at Subalpina Gallery
Exclusive Brands Torino, the network of Piedmontese companies from the Turin Industrial Union, established in 2011, that we are part, to represent and promote a broad and contemporary concept of excellence, introduces the photographic exhibition “Nuovi Sguardi” (“New Views”)
This narrative and authorial display, made possible with the support of gold partner Banco Azzoaglio and in collaboration with the European Institute of Design of Turin, aims to fuse the world of entrepreneurship with that of art and design. The exhibition offers an intergenerational and multifocal journey that, true to its name, looks optimistically towards the future.
The photographic shots and creative concepts featured tell the story of the Piedmontese network and the companies within it. The works reflect the mission of Exclusive Brands Torino: to protect and enhance a cultural and productive heritage rooted in tradition while embracing new challenges and opportunities towards an innovative and sustainable horizon.
Inclusivity, sustainability, innovation, tradition, and territory are the five keywords that characterize the exhibition path, as well as the philosophy of the thirty companies featured in the photographs.
The exhibition is the result of an intense experience by a group of Photography and Communication Design students who have closely explored and documented the facilities of the network. It represents a real moment of reflection: each shot, each displayed image is not just a visual representation of a product, but tells the story of a place, a sound, a smell, a texture, a piece of history, a detail that encapsulates the soul of a company.
The hands at work, the faces of the artisans, the people who animate the production spaces daily, the atmosphere of the work environments, and the everyday life hidden behind the production are the aspects captured by the students. These do not only reveal the quality of the products but also the value of human relationships, ultimately, the true essence of both entrepreneurial and artistic excellence.
The exhibition, which can be visited at Subalpina Gallery in Turin from March 20 to May 20, 2025, from 9:00 AM to 5:00 PM (including Saturdays and Sundays), is an unmissable opportunity to get a close look at the world of Exclusive Brands Torino and the perspectives of the young and curious talents of IED Turin.
After May 20, the setup—designed to be easily transportable—will become itinerant. In this way, if the excellences of the Piedmontese territory become known beyond regional borders, the principles and purposes of the collaboration can be spread on a national scale, reaching a broader audience and continuing to promote the meeting between tradition, innovation, and creativity.
“New Views is a project that Exclusive Brands Torino cares deeply about. Through the universal and inclusive language of photography, the students of IED Turin have managed to involve all thirty companies of the network, each with its particularities,” says Giulio Trombetta, President and CEO of Costadoro and President of Exclusive Brands Torino. “The exhibition is a unique opportunity to foster dialogue between the industrial realities of our territory and the world of education and research, presenting a visual journey that narrates our daily commitment to maintaining Piedmontese excellence, while also promoting innovation and the talent of new generations.”
“The dialogue with the world of business has always been in the DNA of IED, and this exhibition is concrete proof of that,” states Director Paola Zini. “Providing our students the opportunity to immerse themselves in the productive reality of the territory and to interpret its essence through the language of photography and communication tools means not only valuing their talent but also allowing them to acquire a broader vision of their professional future. We are proud to have contributed to this project, which reflects our commitment to training professionals capable of understanding and responding to the needs of the world of work with sensitivity and competence.”
ABOUT EXCLUSIVE BRANDS TORINO
Exclusive Brands Torino, a network of Piedmontese companies founded in 2011 on the initiative of Unione Industriali Torino, aims to represent and promote a consolidated, broad, and contemporary concept of excellence. It brings together and facilitates dialogue among thirty high-level entities. The network confirms itself as a holistic organism that transcends the mere sum of individual enterprises: the collaboration between member companies drives continuous improvement. The “Nuovi Sguardi” project further demonstrates the potential of a network that combines diverse visions and skills toward a single goal: to valorize Made in Italy globally.
ABOUT ISTITUTO EUROPEO DI DESIGN
The Istituto Europeo di Design (IED) is the largest international network of higher education in the creative field, with 11 campuses in three countries—Italy, Spain, and Brazil. Since 1989 in Turin, it has been a benchmark for those in the disciplines of Design, Fashion, Communication, and Visual Arts, offering a comprehensive and stimulating educational path. It supports collaboration with local Piedmontese companies and provides concrete prospects for the professional future of its more than 1,100 students.
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