Discover a new and innovative interpretation of hospitality
Paola Bertoldo, president of l’Opificio tells:
“ I was at Maison&Objet, when I met Roberta who, with passion and excitement, talked about her project Ca’Ventiquattro.
I was immediately fascinated by the idea behind the project: the dialog between contemporaneity and the strong hold of the roots, the openness of mixing renowned and emerging companies, her a new and innovative interpretation of hospitality, in one of Milan areas where the change of times has had the most impact in its skyline: Il Bosco Verticale, Gae Aulenti square, the Unicredit Building, just to mentioned a few, not to forget the park La Biblioteca degli Alberi.
A very similar vision to the one of l’Opificio, always open to new challenges.”
Ca'Ventiquattro is an ongoing project that will open its doors during the Fuorisalone 2019, within Isola Design District. It is a house linked to the theme of hospitality, pursuing the goal of creating links and emotional bonds for the final user, leading him to become indirectly the promoter of the space himself.It is an apartment of about 70 square meters, in via De Castillia 24, on the second floor of a building among a few still carrying the historical identity of the Isola districts, the undisputed star of Milan architectural transformation.
The architect Roberta Borrelli, founding member of MakeYourHome Studio says:
“We are located in a historic building that directly faces the Bosco Verticale, in a location that needs to confront its new environment in order to survive. The two customers bought an apartment as an investment and would like to give it to the city of Milan in a new guise. The projectplays on the duality between public and private space, between historical identity and continuous evolution and at the same time on the authenticity of a Milanese interior and on the neighbourhood’s desire for survival.
The apartment focuses on conviviality having two separate bedrooms with one bathroom each. The renovation will bring the building to a functional adaptation to make the space more usable for its new purpose, a house that lends itself to welcoming and not just commercial hospitality: a place to feel at home even when travelling.
All selected elements will have to guarantee comfort and simplicity in the maintenance. Whilst green will be the leading colour: green as nature that brings inside the relaxing proprieties; as what the quarter has been deprived of but then given back in a different form. The project explicitly declares the desire to use colour with a scenographic effect, covering every surface, so that objects seem to float in the void like in an installation.
l’Opificio takes part to the project with a textile installation of design: curtains and cushions made with the inlay technique. From the cotton velvet, skilfully cut and sewn by the seamstresses of the atelier, take form window panels and decorative cushions in daring colours inspired by the first years of past century.
Paola explains further: “the challenge was to create sophisticated elements of interiors as testimony of the historic building, still being contemporary because of the timeless aesthetic appeal.
“Furthermore there was the consciousness of creating a product respectful of the human being and the environment, in fact all l’Opificio collections are totally formaldehyde-free, in line with the sustainability spirit of the area: for example the beautiful Bosco Verticale of Boeri Studio, that has more than 2000 different plants distributed along the facades or the new Milanese park La Biblioteca degli Alberi – a massive project of more than 95 thousand square meters planned by the landscape designer Petra Blaisse: an area with more than 450 trees, thousand of plants, more than 100 different species and sport areas, running tracks, vegetable gardens, restaurant summerhouses and thematic flowerbed.”
l’Opificio Cotton Velvet collection is made with precious mercerized cotton. Thick and dense, soft to the touch and breathable, spot resistant, 100% Made in Italy, stands out for the total absence of formaldehyde, making the velvet a healthy and environment friendly product.
Isola Design District
Isola Design Districtat its third edition – for the occasion of Furorisalone – aims to establish itself
as a community of emerging designers and students, Italians and internationals with a focus on innovation and research.
The desire is that the locations included in Isola Design District be more and more open to experimentation and to the contamination of different knowledges and disciplines, pushing the products and their functions further. Therefore the theme of this year: Unlimited Design.
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