l’Opificio presents the new look of its showroom in Turin, in Via Martiri della Libertà 42, based on a completely new layout.
The new layout, based on the concept of the architect Bruno Tarsia, plays with geometries, creating mini architectures that guide visitors in discovering the spaces, among vibrant colors and kaleidoscopic patterns.
Cylinders, inverted arches, staircases and partitions create a setting between real and unreal that frames fabrics and accessories designed by l’Opificio. The new dominant colours are PIT2101 CURRY and PIT2116 ACQUA, selected to create an intimate refined atmosphere.
The walls and other painted surfaces use the collection of Mural Paintings l'Opificio: a palette designed by Art Director Barbara Bertoldo and created by the Emilian company Wilson&Morris.
The Hypnose Deco wallpaper, in a customized colour variant, completes the wall installation in perfect match with the PIT2116 ACQUA shade on the wall.
The space, designed to welcome architects, interior designers and private customers, is a place halfway between the showroom and the atelier, where you can buy ready-made products, experiment mixing different fabrics and colors and let yourself be guided by the service for the realization of customized projects that offers an accurate customer support in the interior design too.
Inside the showroom l’Opificio offers, beside the catalogue of fabrics, a collection of accessories for the Home Haute Couture furniture, as poufs, carpets and elements designed to embellish the bed and sofa thanks to over 200 models of pillows and 30 quilts and the endless possibilities of customization.
The company new collections and best sellers will be the stars of the exhibition, alternating in the exhibition spaces. The new Viceversa collection - a jacquard fabric designed by Barbara Bertoldo, Art Director l'Opificio - will be the forerunner, followed in the following months by Montagna Magica signed by illustrator Elisa Seitzinger, flanked by Hypnose which will occupy the setting at the entrance."
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English